Beyond beauty
We believe the best beauty experience is built on trust.
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YB Beautique was created in Montreal with a vision to bring beauty together under one roof, not by becoming bigger, but by being more thoughtful about who and what we bring together.
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We wanted to move away from the impersonal, high-volume salon experience. Instead, we’ve built a warm and welcoming space where every specialist is carefully selected for their expertise, professionalism and approach to care.
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From hair and nails to lashes, skin, makeup and bridal, our clients can find the services they need in one place, with a team they can get to know and trust.
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Because for us, beauty is personal. It’s about listening, understanding what feels right for you, and delivering quality you can rely on, whatever brings you through our doors.
meet yalda
Founder & Beauty Artist
As the founder of YB Beautique and a beauty artist with over 15 years of experience, my journey into beauty has never been traditional. Before beauty, I studied law, a background that taught me discipline, precision and attention to detail.
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Creativity, however, had always been part of me. I’ve always loved painting, working with my hands and exploring colour, texture, shape and composition. Over time, I realised that beauty gave me a way to combine that creativity with the structure and precision I had learned earlier.
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I’ve been working in beauty since 2008, and throughout that journey one belief has stayed at the centre of everything I do: beauty should enhance what is already there, not make everyone look the same.
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I see every face, hairstyle and complete look as its own canvas. What I love most is bringing colour, shape, balance and detail together in a way that feels intentional and completely suited to the person in front of me.
That philosophy eventually became YB Beautique, a space where artistry, expertise and care come together, and where I could build a team around the same standards I believe in.
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For me, the best moment is always the final one: when everything comes together, and someone looks in the mirror feeling beautiful, confident and completely themselves.
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I’m Yalda, and YB Beautique is where my love for art, beauty and creating with my own hands all come together.
BEAUTY TAKES A TEAM
A handpicked team. One shared standard. Beauty you can trust.
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At YB Beautique, every specialist is carefully chosen for more than technical skill. We look for people who share the same standards of professionalism, care and attention that define the YB experience.
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From hair and nails to lashes, skin, makeup and bridal, each member of our team brings their own expertise while working toward one shared goal: making every client feel understood, cared for and confident in the service they receive.